A remarkable rise in innovative solutions, advanced skincare backed by science, and holistic approaches will redefine beauty and wellness in 2025. Scientific skincare, cleaner formulations, inclusive aesthetics, sustainable packaging, and advanced technologies are set to revolutionise the beauty industry as we know it. With the help of leading beauty experts, we look up what’s trending in the beauty world and round-up the most significant beauty and wellness trends for 2025 shaping the future of beauty and personal care.
The Role of Technology in 2025 Beauty Trends
A data-driven approach is the key to enhanced results. From trial apps to AI-powered analytics, advancements in technology are transforming how we discover, select, and apply our favourite products.
Virtual Try-On Tools
Customers can try on different looks using augmented reality (AR) apps before making a purchase, reducing product waste and providing clearer insight into colour palettes and skincare needs.
AI Diagnostics
With smart devices, skin conditions are scanned and predicted before they become serious concerns. These tools provide tailored product suggestions to refine the decision-making process and ensure consistent improvements over time.
Tech-Infused Tools
By 2030, the global home-use beauty devices market is expected to soar to £7.5 billion. This boom is fuelled by the rising popularity of high-tech, home-use gadgets like LED and micro-current devices, with some even using AI to deliver personalised treatments.
As beauty gadgets equipped with LED therapy, micro-current technology, and ultrasonic treatments are becoming increasingly common at home, these user-friendly devices continue the progress of in-salon treatments, maximise product absorption and encourage longer-lasting results.
Founder of Perfect Eyes, Dr Sabrina Shah Desai says: “Home-use skin rejuvenation devices offer everything today’s beauty lovers are looking for – convenience, affordability and results that mimic in-clinic treatments. These devices target everything from fine lines, pigmentation and acne from the comfort of your own home. What’s also exciting is that people don’t need to be a tech expert to use them – these gadgets are user-friendly and fit seamlessly into busy schedules.”
Personalised Beauty Programmes
Digital diagnostics, genetic profiling and artificial intelligence (AI) analysis increasingly provide bespoke recommendations. We see a remarkable rise in personalised product regimens and services, ensuring each person’s unique lifestyle, environment and genetic makeup are considered.
Genetic Testing and Custom Formulations
Genetic testing is the future of beauty and wellness, as it not only highlights how each individual’s body processes nutrients but also illuminates genetic predispositions such as premature ageing, hyperpigmentation or heightened sensitivity. Equipped with these insights, consumers can select cosmeceuticals enriched with peptides, ceramides and other targeted ingredients precisely aligned with their DNA markers, while simultaneously personalising their diets and supplements to optimise internal wellbeing.
This dual approach – customised skincare paired with tailored nutrition – yields more meaningful, long-lasting benefits, ensuring each person’s beauty and wellness regime is both scientifically grounded and uniquely suited to their genetic profile.
Director of Global Partnerships at REVIV, Luke Mills told us: “In 2025, we are seeing educated consumers investing in themselves more than ever, tailoring all their choices to their personal identity. Traditionally, this was all about personal style or taste but now, we’re seeing that demand in the beauty and wellness sector too.
“Consumers are pushing for solutions that are unique to them and their biology. They understand that a ‘one size fits all approach’ doesn’t work and want to maximise their results and outcomes by investing in products designed to their unique biology.
“Also, with advancements in AI, we are seeing an increased demand in people obtaining and monitoring their biodata. This is to get the most out of new wellness and health interventions, offered by emerging AI based companies, within these sectors. Genetic testing is an important part of this movement and this is where precision therapies and products take centre stage.
“Through genetic testing, we can take objective data, to make informed decisions in the production of unique nutritional solutions, such as oral supplementation, IV therapy and skincare products that can deliver results, specific to someone’s genetic requirements.”
“The 10x Health Precision Nutrition System, created in partnership with REVIV, uses cutting-edge micro array technology to capture over 700,000 DNA variations, from which one’s micronutrient need can be established, along with other factors that contribute to a healthy skin ageing process, such as ability to detoxify from pollutants and environmental challenges.
“This data is then used to create a unique blend of daily oral supplements and a laboratory tested IV formulation, to optimise a consumer’s nutritional status, which strongly effects our skin’s health, appearance and overall quality.
“Genetics testing and precision supplements, oral or intravenously, aren’t just going to be a trend for 2025, they are the future and are here to stay.”
Holistic Beauty Routines Redefined
An integrative approach to wellbeing transcends traditional boundaries. Beauty is no longer confined to topical treatments – it extends to looking after your skin from within through nutrition, mindfulness, and overall lifestyle choices.
Cell Care Strategies
With a growing awareness that ageing begins at the cellular level, treatments and supplements focused on optimising cell health are set to dominate the wellness landscape. Speaking about beauty and wellness trends for 2025, Founder of Nuchido Time+, Dr Nichola Conlon says: “We know that damaged or poorly functioning cells contribute to visible signs of ageing, and an overall decline in health.
“People are moving away from quick fixes that only mask the symptoms and are instead looking for solutions that tackle the root cause of ageing. Innovations in supplements and therapies are tapping into this demand, offering ways to support the body’s natural repair processes and boost mitochondrial function. These advances aim to slow cellular damage, offering a more effective path to improved longevity and long-term health.”
Skincare Supplements
Supplements, such as antioxidants, probiotics, and collagen peptides, are steadily gaining popularity. There is an increase in nutraceutical-based beauty regimens that target everything from hormonal balance to cellular repair.
Aromatherapy Influences
Calming essences, such as lavender and frankincense, continue to make their way into day and night creams to promote relaxation and reduce stress-related breakouts. Scent-focused rituals encourage users to decompress and support consistent self-care habits.
Mindful Movement
In 2025, beauty will also become increasingly tied to mental health and wellness. The global shift towards self-care means that consumers are increasingly looking for rituals that offer more than just physical benefits – they want products and experiences that nourish their mental wellbeing too. For long-term beauty results, yoga, stretching, and facial exercises like face yoga are integral to a balanced approach. These gentle yet impactful routines can potentially improve circulation and muscle tone.
Addressing Inflamm-ageing
Inflamm-ageing refers to the age-related increase in pro-inflammatory markers within the blood and tissues. Addressing chronic inflammation – the root cause of many health issues – emerges as a key focus for those seeking to enhance their health and longevity.
Speaking about beauty and wellness trends for 2025, Dr Pamela Benito says: “We will see a surge in therapies designed to reduce inflammation in the body, like NAD IV therapy to improve cellular function and Ozone Therapy, which is already popular in health retreats across Europe and the USA. This powerful intravenous therapy uses medical-grade ozone to increase oxygen levels in the body to help promote cellular regeneration and tackle inflammation at its core.”
The IV Therapy Revival
REVIV‘s Director of Global Partnerships, Luke Mills predicts a new ‘inside out approach’ to beauty and wellness in 2025 and beyond. He said: “IV therapy’s commercial roots began in the 1970s with the work established by Dr John Myers, with an aim to treat fatigue and boost wellness. Since then, accessibility and technological advancements have improved greatly, taking it from the private doctor’s office to the global stage, with new IV therapy formulations targeting different consumer needs.
“There is a growing understanding and recognition that it’s not just what we use topically that can help with skin health, but that therapies targeting an inside out
approach are equally important. The rise in awareness of intravenous antioxidants and their role in modulating inflammatory responses is helping to drive the IV therapy revival.
“The industry is unrecognisable from it’s origins, we are now seeing IV therapies being utilised in the beauty and medi-spa industry, with Grown Alchemist recently launching two new infusions, one for skin health and another for hair health, in collaboration with REVIV, designed for use with their skin and haircare ranges for a truly inside out approach to skin and hair health optimisation.”
Skincare Trends
Simple Skincare
In 2025 consumers will no longer work hard on their beauty routines but rather work smarter, says market analyst Mintel. We’re shifting toward a less is more approach, with streamlined skincare routines that help balance the skin microbiome.
Founder of Dr MediSpa Clinics, Dr Munir Somji says: “We will see more products with gentler ingredients and delivery systems that target multiple concerns, while also protecting the delicate skin microbiome. This approach not only simplifies routines, but also promotes healthier skin because, when the skin microbiome is balanced, it reduces unnecessary irritation caused by product overload.
“Ingredients to watch include anti-inflammatory ectoin, which acts like a bodyguard for the skin, by forming a protective layer that shields it from environmental stressors. Also look out for, methylsulfonylmethane (MSM) – a sulphur compound with skin-repairing and collagen boosting properties.”
Microbiome-Focused Solutions
An emerging emphasis on cultivating a healthy skin microbiome has led to meticulously crafted products that nourish beneficial bacteria. These formulations stabilise skin pH, protect against environmental stressors and foster a harmonious microbial balance, reducing inflammation and irritation.
Embracing Next-Generation Skincare Formulations
Modern skincare incorporates potent active ingredients, thoughtful delivery systems and advanced protection strategies. We see a growing reliance on antioxidant-rich botanical extracts, scientifically proven peptides and micro-encapsulated vitamins designed to release key nutrients steadily, maximising their impact.
Revolutionary Science-Backed Skincare Innovations
Research into cutting-edge skincare ingredients has accelerated to unprecedented levels. There’s now a strong emphasis on regenerative elements derived from both science-backed developments and natural sources, reflecting an industry-wide commitment to delivering potent yet gentle solutions.
Bioengineered Actives
Skincare experts and scientists continue to develop bioengineered peptides, enzymes, and growth factors that target specific concerns with near-surgical precision. By reinforcing the skin’s natural defence mechanisms, these ingredients help combat pollution-induced damage and environmental stressors.
Adaptive Formulations
Adaptive skincare products adjust their effects based on factors like temperature, humidity, and pH levels. These formulas harness advanced research to improve results without requiring complicated procedures.
Biotech-Enhanced Natural Ingredients
Biotechnology now plays an integral role in developing highly effective yet environmentally responsible compounds. Microalgae, plant stem cells and bio-fermented ingredients deliver remarkable results, boosting collagen production and refining skin texture without stressing delicate ecosystems.
Combining Skincare Treatments
According to Emma Coleman, holistic focused aesthetic dermatology practitioner and founder of Emma Coleman Skin, combining skincare treatments will be big this year as they maximise results. “Combination treatments are big as combining two technologies leads to faster and more profound results. Morpheus 8 combined with IPL and or Exosomes for example gives a refreshed, more even complexion and Aqualyx fat dissolving injections, designed to mimic the action of bile acids, have a more profound effect when combined with Radiofrequency.
Skin Rejuvenation
Skin rejuvenation and meticulous care of the skin’s surface continue to gain momentum, reflecting a rising trend towards holistic well-being and advanced skincare innovations. Emma Coleman says: “We are doing a lot of Skinpen microneedling at the moment great for improving skin texture and firmness and for reducing acne scarring and other types of physical and pigmented blemishes because it boosts collagen production by up to 400%.
“We are also carrying out a lot of fractional laser resurfacing, a non-ablative laser treatment which is excellent for general anti-ageing and skin rejuvenation. Not to mention IPL combined with Morpheus 8 or Hydrafacial which uses specific light wavelengths to target sun damage, acne lesion, melasma and phlegm traction and thread veins.”
Sustainable Skincare – Plant-Based Extracts
As with the beauty industry as a whole, there’s a real movement towards responsibly sourced botanicals and sustainable skincare. As brand knowledge of herbal and plant-based extracts deepens, ingredients such as antioxidant-rich medicinal mushrooms, Bakuchiol (a natural alternative to Retinol), and copper peptides (great for skin repair), will feature in skincare products. With minimal pesticide use, brands ensure that consumers can enjoy rejuvenating benefits while supporting ecological balance.
Aesthetic Trends
Regenerative Skin Boosters
Profhilo, Polynucleotides and advanced skin boosters will continue to grow in 2025 and beyond, driven by heightened awareness of long-term skin health. These treatments aim to enhance cellular turnover, bolster collagen production and support natural tissue regeneration, making them particularly appealing for those who value sustainable skincare strategies.
As interest in holistic rejuvenation continues to expand, more individuals are discovering the advantages of polynucleotide-based injectables, with the ‘salmon sperm facial’ attracting substantial attention. This emphasis on nourishing the skin from within often takes precedence over, or serves as a complement to, traditional dermal fillers, reflecting a broader desire for healthier-looking, vibrant skin that endures.
The surge of regenerative medicine contributes to this shift, as practitioners integrate polynucleotides and other cutting-edge boosters into refined protocols. These solutions can address a spectrum of concerns—such as laxity, dullness and textural irregularities—while promoting balanced tissue repair. Growing consumer demand for subtle, natural-looking improvements further solidifies polynucleotides as a transformative alternative or addition to standard filler treatments. In turn, the popularity of these injectable therapies signifies a lasting commitment to achieving radiant, youthful skin through scientific ingenuity and proactive prevention.
The Exosomes Era
Following their surge in popularity this year, exosomes are set to become even more prominent in 2025 and beyond. These powerful biostimulators play an important role in skin rejuvenation and anti-ageing by improving cellular communication and promoting tissue repair and regeneration. Derived from plants, their origin connects perfectly with the growing consumer demand for advanced, natural skincare solutions.
Dr Preema Vig says: “We were already injecting exosomes, but in 2025 we’re going to see a rise in topically applied exosomes. Not only do exosomes offer remarkable benefits for skin rejuvenation, but they’re also fantastic for speeding up healing after laser procedures. Their versatility is exciting too – look out for exosome-infused serums and treatments to stimulate hair growth, and edible exosomes too.”
Innovative Aesthetic Treatments
Advancements in non-invasive procedures offer alternatives that reduce recovery time and discomfort. In 2025 and beyond, we will see aesthetic treatments aligning with broader health strategies, prioritising a holistic view of beauty.
Laser Therapies for Skin Regeneration
Refined laser and light-based therapies work at precise depths to stimulate collagen, even out skin tone and minimise the appearance of pores. Combined with gentle radiofrequency, these devices achieve rejuvenation without surgical intervention.
Cryotherapy, Ultrasound and Beyond
Cryotherapy targets localised concerns by delivering cold treatments that promote circulation and soothe inflammatory responses. Ultrasound-based procedures tighten and lift, harnessing sound waves that penetrate deeper layers of skin. These therapies reflect a steady progression towards effective, non-surgical solutions.
AI in Aesthetics
As AI continues to transform many industries, it’s no surprise that it’s making its way into the health and beauty world. As Gen Alphas (born from 2010 onwards) reach adulthood, their comfort and familiarity with tools utilising AI-powered capabilities, such as enhanced diagnostics and algorithm-driven treatment plans, will continue to reshape the beauty industry.
“We will be seeing more AI tools to help improve in-clinic consultations and skin diagnostics,” says Dr Amiee Vyas. “These AI tools allow us to take skin care analysis and treatment recommendations to the next level, through accurate and instant detection of what is going on under the surface layer of the skin. We will also see more AI-powered devices that can help us analyse individual needs with more precision by tailoring treatment plans to deliver better results. We can monitor progress in real-time and adjust settings for optimal outcomes and patient safety.”
Makeup Trends
Personalised Solutions
In 2025, customers will expect tailored experiences reflecting a variety of skin tones, hair textures, and preferences. Inclusivity will no longer be an afterthought, but rather a primary focus.
Expanded Shade Ranges
As makeup brands develop more comprehensive colour selections with authentic undertones, it is easier for consumers to find the right match. Retailers often display products by undertone rather than traditional groupings, making it simpler for shoppers to choose the most flattering shades.
Custom-Blend Cosmetics
With custom formulas, dispensed with precise measuring systems, each user gets a bespoke solution. These custom solutions demonstrate the industry’s commitment to absolute personalisation, whether it is choosing a foundation base, adding hydrating serums, or adding brightening boosters.
Hair Texture-Specific Products
From straight to curly hair, formulations are being refined to address the distinct structural differences of each hair type. Combined with scalp-care advancements, these innovations support both healthy hair growth and a fully personalised routine.
Eco-Friendly Packaging Takes Centre Stage
In modern beauty, sustainability stands at the core, with brands shifting towards biodegradable materials and refillable systems in an effort to reduce overall waste and emissions. According to Mintel, the natural and sustainable market will increase by almost 100% by 2030.
Fully recyclable, monomaterial containers will become more prevalent, with natural and organic ingredients taking centre stage as consumers become more focused on ethically-sourced, environmentally friendly and ‘clean’ products. Refillable containers will also become more important in encouraging customers to make a purchase and use the same packaging again.
According to Stephanie Matson, Marketing Director of Dr Organic, consumers are no longer swayed by vague promises and buzzy ingredients instead demanding transparency and science-backed results. “Consumers are increasingly savvy when it comes to ingredient transparency,” she says.
“This demand for clarity will push brands to focus on delivering proven, high-performance formulas that can back up their claims.” In 2025, expect a rise in clean beauty that’s not only free from harmful chemicals but also delivers visible results, backed by clinical trials and real-world feedback.
Refillable Systems
In order to reduce the amount of single-use plastics, businesses are increasingly opting for durable containers designed to last for many uses, allowing consumers to maintain their favourite products while reducing packaging waste.
Compostable Alternatives
As compostable sachets, lids, and shipping materials become increasingly popular among eco-conscious brands, plant-based films and paper-like containers are becoming increasingly popular as well.
Nature-Positive Formulations
As part of the 2025 sustainability movement, the beauty industry will see a notable shift towards nature-positive formulations – where ingredients are not only sustainably sourced, but also enhance the natural ecosystems from which they’re derived.
Ocean-Friendly Initiatives
There is an ongoing focus on removing plastic from oceans and waterways through collaborative programs. Many cosmetic lines now support such projects and use recycled plastic in their packaging to close the loop on waste.
The Vaginal Health Revolution
The conversation around women’s intimate health is finally evolving. Topics like menopause, vulval wellness and gynaecological care are stepping into the spotlight, no longer taboo but celebrated as essential to overall wellbeing. Dr Shirin Lakhan says: “From childbirth to menopause, the female body undergoes so many transformative changes, yet issues like vaginal dryness, laxity and urinary incontinence are often overlooked. Innovations such as InMode’s EmpowerRF, are changing the landscape for women’s intimate health.
“This high-tech device offers non-surgical solutions for treating common concerns in the vaginal area, helping women feel more in control of their intimate health – at every stage in life. Women shouldn’t feel embarrassed about looking after their sexual and intimate health any longer. These conversations are incredibly welcome and hopefully will pave the way for a healthier future.”
